The Luxura Hotel values luxury, sophistication, and a perfect mix of modernism and tradition. Located in the heart of the Tokyo World Gate building, it offers an ideal retreat from the bustling business district of Tokyo Toranomon. Drawing inspiration from the hotel’s mission, vision, and architectural aesthetics, I crafted a cohesive brand identity that authentically embodies its essence. The logo design was inspired by the play of light evident throughout the hotel. The color palette is inspired by the hotel’s striking interior design. The Sans Serif font Avenir conveys a sense of modernity and refinement.